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Get Up to 30% Off Watches from Seiko, Tissot, Citizen, Bulova, Rado and More at Macy's

Watches this good are rarely discounted by this much. In fact, some are at the lowest price of the season.

a pair of hands wearing black shoes
Bulova

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Some folks might think watches are old hat — after all, we're all carrying supercomputers in our pockets, right? Well, we're of a different mind. That is to say: a watch is not simply a mechanism by which to gauge the time of day, but also an important style-signaling part of our wardrobe that says a bit about who we are as people. And while there's a massive hype culture surrounding high-end watches, you can still get one that's smart, reliable and (most of all) affordable, so long as you know where to look.

Currently, many of our favorite brands' wares are heavily discounted at Macy's during the retailer's Ultimate Shopping Event, including ultra-tough, quartz-powered G-Shocks; automatic Seiko divers; classic, timeless Bulovas (including the iconic Lunar Pilot); dressy pieces from the likes of Tissot and Citizen; and so many more. There's even an extremely rare deal on a Rado. We've picked out a few of our favorites below.

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Bulova Special Edition Lunar Pilot Chronograph Watch 45mm 96B251
Now 20% off
Rado Swiss Automatic Captain Cook Watch 37mm
Now 20% off
Seiko Solar Analog-Digital Prospex Divers Watch 47.8mm
Now 25% off
Citizen Eco-Drive Promaster Diver Watch 42mm BN0151-09L
Now 30% off
Seiko
Seiko Chronograph Prospex Speedtimer Solar Watch 39mm
Now 25% off
Tissot Swiss Chronograph SeaStar Diver Watch 45.5mm
Now 30% off
Citizen Eco-Drive Chronograph Watch 42mm CA0621-05L
Now 40% off
Seiko Automatic 5 Sports Watch 43mm
Now 25% off
Bulova Lunar Pilot Archive Series Watch 45mm
Now 20% off
Seiko Automatic 5 Sports Black Ion Finished Bracelet Watch 43mm
Now 25% off
Seiko Automatic 5 Sports 40mm
Now 25% off
Bulova Classic Silver-Tone Stainless Steel Bracelet Watch 44mm
Now 40% off
Citizen Eco-Drive Promaster Watch 44mm
Now 20% off
Seiko Automatic 5 Sports Watch 43mm
Now 25% off
Casio Digital Vintage Stainless Steel Bracelet Watch 43.1mm
Macy's
Now 50% off
Seiko Essentials Stainless Steel Bracelet Watch 40.2mm
Now 30% off
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