The year is 2012. Watches don't look nearly as retro-inspired as they do today. But the hit series Mad Men's fifth season is set in 1966, and it pervades the zeitgeist. It doesn't feel like a coincidence that the Hamilton Intra-Matic appears at this moment.
The AMC show deftly captured the vibe and mentality of America in an era (the 1950s and '60s), Hamilton did the same thing in a watch (minus the racism, sexism and constant smoking, of course). I confess that I was probably a little influenced by Mad Men and its charismatically cynical protagonist when I bought the Intra-Matic. It still sometimes reminds me of the show's Don Draper character, but also of my grandfather, even though neither wore a watch quite like this.
It's since become a retro dress watch classic, occupying a unique spot in the industry for its combination of design, style and price. It's still one of my go-tos for formal occasions and even just as a daily wear. Here are my impressions of the Hamilton Intra-Matic Auto having worn it for over a decade, and why it should be your go-to dress watch, too.
The version of the Intra-Matic I bought (H38475751) is one that's now apparently discontinued (though, it's come and gone over the years). It has a silver dial and gold PVD-coated steel case. This review will include pictures of it as well as a current model with a gorgeous champagne dial and bare steel case (H38455501). Both are 38mm and the same in most other ways, and my generally impressions apply to both watches unless otherwise specified.
Though technically in the American Classics collection, the Intra-Matic forms a cohesive line of its own that's evolved and expanded since those first models were introduced. It now includes chronographs and sportier models, all riffing on the same '60s vibe, as well as more variants of the basic dress watch reviewed here.
Watch brands' naming conventions don't always make it easy for consumers to navigate their collections. I call the dress models "Intra-Matic Auto," and that's mostly (exception here) accurate. Within this line are two sizes, 38mm and 42mm, the latter of which makes little sense to me for the watch's style unless you just have giant wrists. The gradient-dial variants also miss the mark, in my book, but the the silver and champaign dials are right on the money.
Hamilton Intra-Matic Auto: What We Think
This humble little Hamilton's effect hasn't worn off in the decade or so that I've had it. I still look down at it and say to myself, "damn, that's good." You surely already get the point that I'm a fan, but let me be explicit: whether you just need one dress watch or you truly appreciate its value and character, it's the number-one sub-$1,000 dress watch I can recommend. I'll enthusiastically tell you why.
- Diameter: 38mm (as tested)
- Thickness: 9.8mm
- Movement: ETA 2892 automatic
- Water Resistance: 50m
To learn more about our testing methodology and how we evaluate products, head here.
It's not boring
A lot of watch guys only really like sport watches; they often consider anything else boring or stuffy. If that's you, and you feel you just need one nice dress watch for formal occasions, this is still a solid choice that won't cut too much into your dive watch funds. You might even end up enjoying it.
However, I will adamantly refute that so-called dress watches are boring by nature. I don't even like the term "dress watch": watches that are simple, thin and elegant don't have to be relegated to suit accessories. I love to dress down a watch like the Intra-Matic Auto with the likes of jeans and a teeshirt, and it's especially good as a daily wear in fall and winter when you need something thin to fit under layers. What exactly makes these watches "not boring?" The styles and dials...
It's got some killer dial executions
With basic stick hands and line indices, the Intra-Matic Auto is one of those watches that proves that simplicity isn't synonymous with blandness. The dial executions go a long way toward keeping things interesting: they're rounded at their edges, offering some three-dimensionality, and this works particularly well with the subrushed silver dials. It's simple but tasteful, and the result is a lot of personality.
The champagne dial variant tested here has a particularly stunning look with its warm pink color and frosted finish. Further, its indices are cutouts, offering a unique look and more dial depth. It's gorgeous, for sure, but it falls short on legibility as the shiny hands can be hard to find against the dial in many lights. This is likely true for black dial versions as well, while the silver dial variants have black hands giving them excellent legibility in all but situations that would require lume (which you don't normally find on a dress watch).
The silver dial variants, which come in steel and gold-coated versions, are still my recommendation (and they're still available to buy online). Moreover, if posting wristshots on "the Gram" is a consideration for you, the silver dials are a lot more forgiving of reflections that tend to show up easily on the curved sapphire crystal, as I found out struggling with the pictures for this review.
It's thin and well proportioned with an excellent movement
The Intra-Matic Auto is priced about where you'd anticipate an automatic dress watch from Hamilton to be. But you'd probably expect that watch to house something like an ETA 2824 or a more modern version of it such as the ETA C07.611. The Intra-Matic Auto, however, maintains its svelte 9.8mm-thick figure thanks to an ETA 2892. This is a movement more commonly found in relatively upmarket watches, and it was even good enough for Omega as the base for early versions of its Co-Axial movements.
So, in addition to keeping the Intra-Matic nice and thin, this movement also significantly boosts its value proposition. It's visible through the caseback with a cool Hamilton-signed rotor, but you'll probably appreciate it most when you put that watch on your wrist and notice just how nicely it sits. Thinness is a quality I appreciate in almost any watch, but it's particularly important in dress watches.
Regarding size in general, if 38mm sounds small to you, consider that this watch is almost all dial. The very thin bezel gives the watch's face much more prominence, and yet, its diameter offers excellent overall proportions. The 38mm version should be a good fit for most wrist sizes.
It's an unexpected "strap monster"
One of the elements I loved about the Intra-Matic at first was the black leather strap it came with. It nailed the midcentury vibe so adroitly but, alas, it began to come apart after a couple years and other owners have similar anecdotes.
The good news is that I found this humble little dress watch to be an unexpected "strap monster" — that's the word enthusiasts use for watches that take well to a wide range of straps (the 38mm Intra-Matic Auto watches feature a 20mm lug width).
I've included pictures in this article of my own Intra-Matic on a taupe suede strap from Molequin (~$105) and another brown leather strap of uncertain origin. They each elevated the watch and altered its character — and look smashing, if I do say so myself. Of course, your options are mostly going to be black and brown leather straps (unless you've got the gall to put a dress watch on a NATO), but that still leaves a wide array with which to get creative.
Hamilton Intra-Matic Auto: Alternatives
As noted, the Hamilton Intra-Matic Auto occupies a unique status: it's the watch you get when you want a Swiss automatic dress watch for under $1,000 — and it still owns this space, in my opinion.
If you like the aesthetic but are shopping at a lower budget, the Orient Bambino watches like this beauty ($285) offer some of the same attraction. Seiko's Presage collection is a go-to for classically styled watches, such as the ever popular Cocktail Time series, but watch out for the brand's notoriously thick case profiles. When searching each of the options above, also make sure to check the case diameters, as they can come in different sizes.
For dress watches with Swiss provenance, you'll want to look at fellow Swatch Group brands like Tissot with its Le Locle (~$675), Mido's slim Baroncelli Heritage ($1,040) and, for a step up, the lovely Rado Coupole Classic (~$1,125). Finally, the Hamilton Intra-Matic offers modern specs but seems to be channeling the spirit of something like vintage Omega Seamaster watches which themselves can be downright dashing and offer some of the best value in vintage watches.
